Reports containing statistics of Texas Press Association clippings, news releases and activities, travel writer tours, tourism media department requests, and activities of the photograph/slide library for the months of May and June 1988 and March, June, July, and August 1989 with samples of clippings attached to each report

Monthly information packets sent out to members of the committee in March, April, May, and June 1988 and press releases issued by the Texas Department of Commerce related to tourism, March-October 1989

Letters, memos, notes, press releases, questionnaires, lists of members expected to attend meetings, agendas for meetings, notes about meetings, and biographical information on two employees of the Tourism Division

Letters, memos, information packets sent to members of the committee for meetings in 1989, notes by Mrs. Clements from some of the meetings, lists of members of the committee, proposal to restructure the committee, organization charts for the tourism office of the Department of Commerce, report of duties and responsibilities of various staff members, lists of tourism goals, copy and bill analysis of Senate Bill 1713 relating to the use of certain municipal hotel occupancy tax revenue for a manned space flight tourism facilities, clippings, and brochure

Correspondence, memos, and notes about Mrs. Clements service as a member and chair of the committee concerning planning and carrying out programs to encourage tourism in Texas and the celebration of the Quincentennial Celebration of the voyage of Christopher Columbus and also including a copy of Consolidated Senate and House Bill 1023 71st Legislature regular session relating to state and local taxes on the occupancy of a hotel, motel, or similar establishment, Senate Committee substitute for House Bill 1023, and Senate Floor Amendment to House Bill 1023

Research, Report based on the 1989 Texas Inquiry Conversion Study: The Winter Months

COOP Program [program of cooperative advertising]

Media Plan

Press release, flyer on Texas travel facts, report on Duties, Status, and Budget Request of the agency, 1986-87 Texas Travel Planner, and flyers on state parks, public campgrounds, wild flowers, rocks and fossils, and flags

Press releases, brochures, and an issue of the magazine Texas Parks & Wildlife all about Texas state parks

Collection of tourist guides to Texas, other tourist literature about Texas, and an article titled What to do about Texas by William G. Smith in the September 1987 issue of Texas Business that addresses the issue of the future of Texas based upon interviews with Ed Vetter, Richard J. Hanschen, and James R. Voisinet

Press Releases

Tourism Budgets

Tourism Advertising, Review of Competitive Advertising for 1990, report of findings from interviews with tour operators An Exploratory Study for the Texas Department of Commerce and GSD&M Advertising, fiscal year 1990 media overview, tourism clips reports for July 1988 and October 1989, and 1991 Media Plan

Tourism Advertising, Brief report on media tours, text for Tourism Division Advisory Committee Slide Show, reports on commercials, inquiry reports, and report on market specific media merchandising

Letters, memos, and miscellaneous brief reports

Auto Visitor Study reports, Texas Tourism Travel Category Review, 1988 Texas Inquiry Conversion Study Examining the Summer Traveler, and Texas Tourism Industry Reverses Long-term Decline, Makes Major Contributions to Texas Economy

Letter, memos, note, clipping, schedule of events, and program plan regarding participation by Texas in the celebration in Seville, Spain of the 500th anniversary of the voyage of Christopher Columbus

Resume of William Douglass Taylor who was apparently applying for a position in the tourism unit of the Texas Department of Commerce and letter application of Edward Griffith McWilliams who was apply8ing for a position as research specialist in tourism at the Texas Department of Commerce

Report titled Tourism Research, 1988 Travel Spending in Texas, 1990

Report titled Traveler Profiles by Market Analysis of 1989 Texas Travel Advertising: Executive Summary

Report titled Traveler Profiles by Market Analysis of 1989 Texas Travel Advertising

Report titled 1988-89 Winter Texan Report by the School of Business Administration, University of Texas—Pan American and an information packet about a 1991 media plan

Letters, memos, notes, press releases, notes from the September 12, 1990 meeting of the Tourism Advisory Committee meeting, copy of the Virginia Division of Tourism’s exemption from the Freedom of Information Act which the Texas Tourism Division planned to use to get exemption from having to report certain confidential information from individuals tourist attractions, newsletter, reports of the activities of the Tourism Division in July and August 1988, and clippings

Newsletters, brochures, flyers, clippings, statistics on various aspects of tourism, primarily in Texas, and an executive summary of a report titled The Contribution of the World Travel & Tourism Industry to the Global Economy prepared by the WEFA Group for American Express Travel Related Services Company, Inc.

Southern Living Subscriber Profile, 1988; report titled Southwatch from a study conducted by Southern Living; Texas Tourism Study: Pre-Advertising Wave by Texas Department of Commerce, 1988; and report titled The Motives, Views and Expectations of a Sample of Winter Texans in the Rio Grande Valley by the Texas A&M University Department of Recreation, Park and Tourism Sciences

Report titled Texas Travel & Tourism, January 15 (Revised) by Bruce H. Walker

Report on media recommendations to the Tourism Division of the Texas Department of Commerce by GSD&M, [Gurasich Spence Darilek & McClure]

Letters, consultant proposal request from the Texas Department of Commerce, and a proposal from Texas Tourism International about increasing international tourism in Texas

Selection of brochures and flyers about various attractions

Apparently prepared for Mrs. Clements containing information on the Tourism Division of the Texas Department of Commerce and its programs and activities, lists of airlines serving Texas, list of Texas airports with record of airlines serving them, strategic planning worksheet, copy of Travel Weekly’s 1988 Reference Guide to Texas, and reports on and samples of tourism clips

Letters, brochure, clippings, article from January 16, 1989 issue of Advertising Age titled Destination: U.S.—Travel Marketing, copy of an advertisement about Texas from the March 19, 1989 Chicago Tribune Travel Magazine, and the April 27, 1989 issue of the supplement to Internacional Excelsior containing some short articles on Texas

Letters, itineraries for ten seven day tours/road rallies of Texas, a discussion guide for travel agents, list of participants in World Travel Market ’88, report on a regional marketing initiative by the governors of Kansas, Louisiana, Missouri, New Mexico, Oklahoma, and Texas, proposal summary of Texas Hospitality: Sharing Our Heritage—Sharing our Pride, program for a workshop on festivals and events management offered by the Community Development Agency, report titled South Padre Island Conversion Study for the South Padre Island Visitor & Convention Bureau, and other brief reports

Plan for the Tourism Division of the Texas Department of Commerce