This collection contains 2 copies of "Texas A&M Today as seen by High School Seniors and the General Public" (295 pages) report conducted by the E. L. Reilly Company, a consulting company based in New York that provides consumer and marketing research on companies, universities, and schools during the 1960s.

The project was commissioned by the Former Student Association to address concerns about slow growth even after diversifying and accepting more students in the 1960s. In November 1967, a group study was performed among high school students with the results showing that Texas A&M University, compared to other comparable Texas universities, was rated 4th most popular out of the five schools.